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Archive for the Category ◊ Business advice ◊

• Monday, March 13th, 2017

The modern business world is a global world. But as European countries struggle with national debts, and the American economy is slow to recover from the global recession, there is a surging rise in the emerging markets. For the business that has spotted the trends, there are new markets to be accessed and customers won. Brazil, Russia, India and China are such growing markets. They are home to over 40% of the world’s population when taken together, and it’s estimated by some economists that in as little as 20 years these economies will surpass the current G7 nations. So how can your business take advantage now? Communication is the lifeblood of all business and those businesses who can communicate effectively with their target audiences abroad have a very definite upper hand. Should your translation be in-house or outsourced? Translation is a highly specialised skill, especially when your business covers the international market and a number of languages, so in-house isn’t generally a viable option. Translation requires expertise and often technical resources which can make it an expensive choice to invest in and train a team internally. A professional linguist is the solution.

Translation agencies are professional linguists who in addition to being fluent, also understand the culture and lifestyle of the business’ target consumer group. They are experienced in using the language in a business setting. They understand the important individual subtle nuances of the language. This will give your business the edge in its communications. It will have a natural, easy to follow style for the reader unlike a disjointed direct word for word app translation. Additionally, a translation agency will provide a consistent use of the language and standardisation to fit your businesses particular tone of voice and style.

When your business is expanding its reach and marketing products and services to whole new audience, consumers want to be communicated with in their own language. Translation tools and apps are not always to the high-quality standard and accuracy that businesses require. Your translated materials can make a big difference in how your message is received, and the brand is perceived by your consumers. An accidental mistranslation or a translation that does not read correctly in the language could give the consumer a bad impression of the business and have a negative impact on the brand. It is vital that business documents, marketing material or end-user guides give the right message for the target audience. And of course, the bigger the target audience that is reached, the better brand promotion that is achieved.

When your business is looking for opportunities and possibilities abroad, utilising a translation agency will help it expand. Potential overseas partners and investors will know accurately the nature and importance of your business, and be fully convinced of the benefits of your product or service. Letting a professional translation service carry the load for your business will free staff to concentrate on growing your business in other areas such increasing the business market share or improving the products and services your business offers.
For more information, visit: Planet Veritas.

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• Tuesday, October 25th, 2016

A business, not matter what kind it is, needs evolution, strategy and movement to attain success. Thus, you need to focus on these factors to ensure that your business is on the right track to achieve its goals. Some more business advice that you can work with to make your business shine and rise can be:

Tips to take you a long way in business

The right marketing: No business can sustain for long without proper and the right marketing strategies. When it comes to marketing you need to understand what will work with minimum cost. You have to fix a budget and then stick to it. There is no point in investing all your money in marketing. In this era, nothing works as effective and cost-effective as digital marketing. Include SEO, emails, content marketing, social media and internet in your marketing plan.

Cost management: One factor that you will agree that drives your business is money. You need money to get money. That is why you will have to be extra careful when it comes to costs. Create a practical strategy to cut costs and also look at options as to how you can achieve maximum results in lesser costs. At the same time, spend where you need to but reign in your purse strings.


Get freelancers: Be it a new business or an established one, outsourcing can be a great way to control costs and yet attain the targets. Freelancers can help in a great deal for a business. You can achieve quicker and faster results with minimum spending and that is why freelancers can help your business in a great way. This can be a great boon to start ups.

More interaction: As a business owner, you cannot afford to stay within a glass door but you need to come out and interact more. Be it with your staff or outside, the more you communicate, the better leader you can be. Attend trade shows or conferences related to your business where you can meet like-minded business people and share ideas and solutions.

Making a business work needs skill and readiness to improve. Each day will give you a new tip. The key is to listen to them and implement them in such a way so as to bring in new sunrise for your company, every day. It is also the best way to meet up with challenges and also get confidence in meeting new ones.

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